Shop Marketing Pros

JULY 14, 2025

In this article, I’m breaking down exactly what happened, what worked, what tanked, and what you need to be doing now to keep showing up and standing out. We recently worked with a shop that shaved 4 seconds off their site load speed and saw a direct bump in rankings for their city name + “auto repair” keywords. Not vendors.

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Shop Marketing Pros

MAY 21, 2025

As I set out on this deep-dive, I thought I would find tons of books, articles, videos, and podcasts on the topic. Their mission may be To provide the highest quality marketing services to auto repair shops throughout the U.S. If youre reading this article then youre probably leading and growing a business.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. In this article, I’m listing out every serious podcast I know of that’s related to the automotive independent aftermarket.

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Shop Marketing Pros

OCTOBER 27, 2023

If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair!

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Auto Repair Management Auto Repair Shop Service Advisor 130

Solera

JUNE 25, 2024

Efficiency and experience can reduce the actual time it takes to complete the service, a work ethic that serves technicians and service managers in enhancing profits and increasing customer satisfaction. A mechanic labor time guide sets the tone for your service advisors, technicians, and customers as a basis for pricing.

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Mechanic Auto Repair Shop Service Advisor Auto Repair 130

Shop Marketing Pros

SEPTEMBER 18, 2023

In this article I hope to open your eyes to a few things that, when you get them right, allow marketing to make an incredibly positive impact on your business. Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. Marketing makes a good business better, but it can break a struggling business.

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Shop Marketing Pros

AUGUST 6, 2024

Do you believe that your auto repair shop is the same as every other auto repair shop? As Kim and I have traveled all over this country and visited our clients as well as many other auto repair shops and their owners who are maybe not our clients but are friends in the industry, we’ve confirmed what we already knew.

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Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Integrates with shop management software so that service advisors can see customer profiles and lead sources based on the caller ID. The post Telephone Systems for Auto Repair Shops appeared first on Automotive Management Network.

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Shop Marketing Pros

SEPTEMBER 18, 2023

My goal with this article is to bring some clarity and simplicity to this topic and give you a handful of numbers to look at so you can know if your marketing is working, or if it isn’t. Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. The job of an auto repair shop is to fix cars.

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Automotive Management Network

NOVEMBER 30, 2020

Do your service advisors take time to explain repairs or the necessity of repairs? If the repairs are more extensive or expensive than they were expecting, they may become suspicious, and that’s a huge barrier to building trust. How should service advisors educate customers?

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Automotive Management Network

NOVEMBER 18, 2020

One way to fight this distrust of the auto repair industry is to have a policy of full shop transparency. A Lack of Customer Trust in Auto Repair A AAA survey of several years ago revealed that two-thirds of American drivers do not trust auto repair shops in general. This is not good news.

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Institute for Automotive Business Excellence

JANUARY 26, 2023

There are tons of articles on the positives and negatives out there to feed the inner observation bias, therefore, choose wisely. You are reading this article, which tells me that you are taking your first step to developing a plan for what is surely to be your - in the words of the great John Wafler - “best year yet!”

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Alex's Autohaus

APRIL 29, 2024

In this article, we’ll discuss what Porsche’s PDK system is, how it differs from similar options, and what it brings to the table. Give us a call or schedule an appointment online today to secure your spot with our knowledgeable service advisors. appeared first on Alex's Autohaus - European Auto Repair in Midvale, Utah.

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Automotive Management Network

JANUARY 1, 2021

What are your 2021 goals for your auto repair shop? The next step is communicating those goals to your staff, to your technicians and service advisors , and giving them the proper incentives to get hyped about your 2021 goals too.

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Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Auto Service World

APRIL 25, 2025

Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. Thats not just good service; thats customer loyalty in the making. He is based out of Toronto.

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