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From the Magazine: The trouble of doing everything yourself

Auto Service World

What the shop owner who wears multiple hats needs to remember Running an auto repair shop is a complex and demanding task. Managing employees, staying updated with the latest automotive technologies, ensuring customer satisfaction and handling administrative duties can quickly become overwhelming.

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The Strategic Advantage of Bing Ads for Auto Repair Businesses

Business Actualization

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

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Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?

Shop Marketing Pros

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. But there was a learning curve.

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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. Isn’t It Time We Rethink What a Master Level Technician Is?

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Top Auto Repair Shop Financial Mistakes To Avoid

AutoShopOwner

Running an auto repair shop is a rewarding career and an integral part of a community. As an auto shop owner, you must understand the importance of implementing the necessary systems and processes to keep your business profitable and sustainable long-term.

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Marketing Strategies To Attract and Retain Your Ideal Customers

AutoShopOwner

I quickly learned that while my strategy did attract consumers, marketing to the masses was not going to be the way to grow my young auto repair shop. In this article I will outline strategies to identify and market to your ideal customers, and why these strategies will help you achieve long-term success.

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The Strategic Advantage of Bing Ads for Auto Repair Businesses

Business Actualization

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.