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Autorepair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. Educating people about their cars, the maintenance required to keep them going, explaining required repairs and what can wait,” one explained as an area that needs improvement.
There are so many choices today when it comes to marketing your autorepair shop. I see shop owners posting questions in various industry Facebook groups like The AutoRepair Marketing Mastermind, and they’re asking about choosing the right marketing partners. I was a Mercedes Master Tech.
Clearly, you want to expand your autorepair business to win more market share and share your expertise more widely. Yet you want to know how to grow autorepair business without drowning in paperwork that consumes valuable time. Overall, this improves communication and workflow within an autorepair shop.
To achieve this profit, I have hired coaches to educate me and my staff on how to market to the right clients, price my labour and parts for profitability and strategies to implement systems and processes that streamline our day. That may not be you — you may want to stay in the bays as a tech — but that means you need to hire a manager.
Hiring is a complex process, and right now in the autorepair industry everyone is focused on it. Every owner or hiring manager wants to do an exceptional job finding and hiring the right techs so that they will be able to maintain and grow their auto shop. What does your autorepair shop focus on when it comes to hiring?
In his words, “At the age of 51 [I am] back in an educational institution to learn… Wind Turbines [and] renewable electrical generation. Without them, I’d never have been ready to take on the autorepair world or any successful career. Within the first three years as a tech, I achieved L1 Master Technician status.
Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your AutoRepair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. So this one will read a bit differently than my other material. Let’s get started.
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