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Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your serviceadvisors.
Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your serviceadvisors.
Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong serviceadvisors Your team knows how to turn first-time coupon users into loyal, repeat customers. A strong serviceadvisor will: Educate customers on additional services.
Think of it like this: youre no longer just a mechanic. This includes social media posts, CRM texts, and other marketing materials. Make sure it highlights your concierge-level services with professional design and compelling messaging to attract the right clientele. Social media: Dont just post generic car tips.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. In 2019, we created Springfield’s first US Department of Labor Accredited Automotive Apprenticeship Program.
Content That Educates and Converts Think of your website like your best serviceadvisor, the one who explains things clearly, never gets tired, and is always available. Fort Wayne Mechanic Explains Fix.” That means looking at every part of your marketing: your website, your social media, your email campaigns, and your reviews.
Your website, Google Business Profile, and the shops social media presence all shape that first impression. Theyll go deeper, checking your social media to see what kind of experience they can expect at your shop. Auto Repair Social Media: Are You Showing Up? Thats exactly what your customers are doing right now.
A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. How will you know which actions taken are the ones responsible for the improvements?
Do your social media posts show people the heart of your business and team? Are you taking pictures and videos and sharing them on your website and social media? You have more techs, more serviceadvisors, and more bills to pay. There will be potential customers passing through who may need services!
You need to tell people about what’s happening in your shop and in your lives through social media. Celebrate birthdays, work anniversaries, and important life events on social media. Go look at your serviceadvisors and technicians and truly look at how they’re dressed and groomed. That’s because it works.
Zach is a serviceadvisor for Wrench. He is always willing to go above and beyond to get actual mechanic work secured for fleet jobs instead of just oil changes and diagnostics. Sam is a ServiceAdvisor with Wrench. Alex is a serviceadvisor on the Wrench team. Thank you for all that you do!"
The last thing you want is to be stranded due to a mechanical issue. Look for certifications from reputable organizations such as the National Institute for Automotive Service Excellence (ASE), and check customer reviews on platforms such as l Google, Yelp, and social media. How often should you bring your car to the mechanic?
You know how people don’t trust mechanics? They watch Dateline NBC, or they grew up with their father telling them they can’t trust mechanics. You Hire The Local or Cheapest Option Before becoming Shop Marketing Pros, my agency was a generalist agency, 5 Stones Media. Guess what… It’s the same with marketing.
Picture a technician diagnosing a tricky electrical issue: Rather than spending hours combing through service bulletins, an AI tool can instantly suggest the most probable fixes, complete with diagrams and torque specs. Its like having the worlds most knowledgeable master mechanic available on demand, minus the coffee breaks.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. As the master mechanic at Wimmer’s Automotive, James has taken upon himself the role of mentor.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. As the master mechanic at Wimmer’s Automotive, James has taken upon himself the role of mentor.
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