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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your service advisors.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your service advisors.

Media 130
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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers. A strong service advisor will: Educate customers on additional services.

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How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Shop Marketing Pros

Think of it like this: youre no longer just a mechanic. This includes social media posts, CRM texts, and other marketing materials. Make sure it highlights your concierge-level services with professional design and compelling messaging to attract the right clientele. Social media: Dont just post generic car tips.

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. In 2019, we created Springfield’s first US Department of Labor Accredited Automotive Apprenticeship Program.

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Making Great First Impressions With Your Auto Repair Shop

Shop Marketing Pros

Your website, Google Business Profile, and the shops social media presence all shape that first impression. Theyll go deeper, checking your social media to see what kind of experience they can expect at your shop. Auto Repair Social Media: Are You Showing Up? Thats exactly what your customers are doing right now.

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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. How will you know which actions taken are the ones responsible for the improvements?