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Streamlining and Transparency — The Keys to Success at BMW of El Cajon

AutoSuccess

Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 service advisors.

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How Will Tariffs Affect Your Service Department?

AutoSuccess

The long-term outcome is yet to be seen and there is a lot of speculation about how tariffs will affect sales, but have you focused on how they will impact service? After 30 years of training service advisors , I have observed three crises that affected sales: 9/11, the crash of 2008 and COVID.

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Your Service Team Can Be Your Sales Team!

AutoSuccess

Let’s look at the impact service advisors and BDC reps have on your store. By contrast, your service advisors can see 30 or more, and one BDC rep can speak with many more! This makes your service advisors and BDC team the most important customer relations representatives in your dealership.

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Car Wars Announces Innovative Updates and Solutions at NADA 2024

AutoSuccess

. • CRISP Phone Training for Service Departments: Enroll service advisors in an ongoing certification program designed to enhance their skills in handling service opportunity calls, declined services and overcoming customer objections.

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Ashlee Church: #NotLikeTheOtherGuys

AutoSuccess

Meet Ashlee Church, the general manager (GM) of Volkswagen of Marion in southern Illinois. As she worked throughout her high school and college careers, Church moved through all the departments, working in the service department, reception, payroll, human resources (HR) and parts inventory.