DRIVE

FEBRUARY 26, 2025

Instead of overwhelming them with long lists of necessary repairs, Eddie took a new approach: breaking down recommendations into manageable, prioritized steps. For shop owners looking to improve ARO, consider: Training service advisors to use a needs-based selling approach. Remember that customers are not technicians.

Preventative Maintenance

Shop Marketing Pros

JUNE 25, 2025

You’ll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn’t just convenient, it’s essential. Introduction to Local Service Ads (LSA) (00:32:26) Overview of LSA, its benefits, and how it’s helping clients stretch their budgets.

Auto Repair

Brake & Front End

AUGUST 1, 2024

The AAPEX show has become a cornerstone for service professional training over the past decade, and Joe’s Garage stands as the centerpiece, drawing service professionals from across the industry. The training sessions cater to service advisors, shop owners, and technicians, broken into three distinct categories for focused learning.

Service Advisor

Tomorrow's Technician

JULY 31, 2024

The AAPEX show has become a cornerstone for service professional training over the past decade, and Joe’s Garage stands as the centerpiece, drawing service professionals from across the industry. The training sessions cater to service advisors, shop owners, and technicians, broken into three distinct categories for focused learning.

Service Advisor

Tomorrow's Technician

AUGUST 16, 2024

The AAPEX show has become a cornerstone for service professional training over the past decade, and Joe’s Garage stands as the centerpiece, drawing service professionals from across the industry. The diversity of training is remarkable.

Service Advisor

Shop Marketing Pros

MARCH 23, 2025

Your website, Google Business Profile, and the shops social media presence all shape that first impression. It shows customers your location, business hours, services, and most importantly, your reviews. A well-managed profile builds trust to help potential customers consider contacting you.

Auto Repair Shop

AutoSuccess

OCTOBER 3, 2024

Let’s look at the impact service advisors and BDC reps have on your store. By contrast, your service advisors can see 30 or more, and one BDC rep can speak with many more! This makes your service advisors and BDC team the most important customer relations representatives in your dealership.

Service Advisor

Automotive Management Network

DECEMBER 17, 2020

A majority of customer education is the responsibility of the service advisors in your shop. You can help your service advisors do their job, however, by using signage to educate your customers while they are waiting for service. Greater understanding makes it simpler for the customer to approve service work.

Education

Shop Marketing Pros

OCTOBER 27, 2023

Do your social media posts show people the heart of your business and team? Are you taking pictures and videos and sharing them on your website and social media? Are you using your CRM and shop management software to its fullest? You have more techs, more service advisors, and more bills to pay. Do you give back?

Auto Repair

Shop Marketing Pros

JULY 7, 2023

Start by informing your managers, service advisors, and technicians about the process. Put your process on your website, post it on your social media channels, and include it in all your other auto shop marketing materials, like video podcasts. Ask them to use it as their framework going forward.

Auto Repair Shop

Shop Marketing Pros

AUGUST 6, 2024

You need to tell people about what’s happening in your shop and in your lives through social media. Celebrate birthdays, work anniversaries, and important life events on social media. Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. That’s because it works.

Auto Repair Shop

Autoshop Solutions

JUNE 13, 2024

“To say we are excited to take home our first Platinum award is an understatement,” said Jacob Massengill, Marketing Manager for Autoshop Solutions. They recognize and celebrate excellence in websites, videos, mobile, social media, animation, marketing, and podcasts. They value honesty and building client relationships.

Check Engine Light

Wrench

SEPTEMBER 4, 2022

Zach is a service advisor for Wrench. Sam is a Service Advisor with Wrench. Fun Fact about Trent: He has a theater degree (which has come in handy when the office needs someone for social media). He is known for his exceptional customer service and always works with an outstanding air of professionalism.

Service Advisor

Institute for Automotive Business Excellence

JANUARY 26, 2023

Jones cares less about your labor rate and more about how your service advisor greeted her than we want to believe. Have your service advisors received professional training? Customers care about value, not about price. Remember, price is what we pay, value is what we get.

Service Advisor

Shop Marketing Pros

JUNE 9, 2023

Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. WIS and TIS get replaced with Quickbooks and a shop management system.

Auto Repair Shop

Auto Service World

APRIL 25, 2025

On the backend, AI can optimize inventory management, predicting demand for specific parts based on historical trends, seasonality and even local weather forecasts. Thats not just good service; thats customer loyalty in the making. managing director (Canada) of global automotive data firm Eucon. He is based out of Toronto.

Retail