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Streamlining and Transparency — The Keys to Success at BMW of El Cajon

AutoSuccess

BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 service advisors. Not long ago, the busy service center faced challenges with internal and external communication. They found it in Dealerlogix s Service Suite Pro. It also has a hand in keeping customers informed.

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How Will Tariffs Affect Your Service Department?

AutoSuccess

The long-term outcome is yet to be seen and there is a lot of speculation about how tariffs will affect sales, but have you focused on how they will impact service? After 30 years of training service advisors , I have observed three crises that affected sales: 9/11, the crash of 2008 and COVID.

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Your Service Team Can Be Your Sales Team!

AutoSuccess

Let’s look at the impact service advisors and BDC reps have on your store. By contrast, your service advisors can see 30 or more, and one BDC rep can speak with many more! This makes your service advisors and BDC team the most important customer relations representatives in your dealership.

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Car Wars Announces Innovative Updates and Solutions at NADA 2024

AutoSuccess

Car Wars is announcing new and upcoming technology advancements at NADA 2024, Feb. Car Wars said in a press release its mission is to maximize the vast potential of AI and large language models while strongly utilizing the human element at the core of their approach.

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Unlocking Service Drive Revenue: The Critical Role of Technician Inspections

AutoSuccess

Each technician provided a unique inspection report for a used car with worn components, resulting in a staggering lack of uniformity among the reports. This exercise exposed a critical issue inhibiting gross profit growth in our parts and service departments — technicians were not consistently aligning the advisor for success.

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Ashlee Church: #NotLikeTheOtherGuys

AutoSuccess

Though women comprise half of the workforce, they constitute less than a quarter of auto dealers and staff. So, it makes sense that some of those female dealers are looking to increase that representation in order to better reflect their communities and customers. Then, in 2014, the dealer line continued when Church opened Volkswagen of Marion.