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ServiceAdvisors are integral to auto dealerships, acting as the bridge between customers and Auto Technicians. They handle administrative tasks, log customer complaints, promote merchandise, and explain the services provided and their respective costs to clients.
All too often, a shop will write up a repair order filled with technical jargon that only someone with expert knowledge of vehicle repair will understand. Imagine that car belongs to your grandmother, said Alan Beech, an aftermarket coach and consultant with Beech Consulting. They have no idea what a MAF is.
They gathered in Mississauga, Ontario, at the Hilton Garden Inn Toronto Airport West for the AARO Trade Show & Training Event to hear from industry leaders and get both business management and technical training. 12 kicked off with Alan Beech from Beech Consulting and an occasional contributor to CARS magazine.
The automotive industry, often visualized by roaring engines, sleek designs, and the thrill of the open road, has another equally important facet that often operates behind the scenes but plays a critical role in the overall customer experience – the serviceadvisor. In this role, active listening is as critical as clear articulation.
The automotive industry, often visualized by roaring engines, sleek designs, and the thrill of the open road, has another equally important facet that often operates behind the scenes but plays a critical role in the overall customer experience – the serviceadvisor. In this role, active listening is as critical as clear articulation.
This comprehensive dealership service training program delivers structured, real-world training to serviceadvisors and managers across dealership service drives. The program includes digital learning, live coaching, expert guidance, consulting and strategic development and implementation.
It’s easy to slip into regrets, wondering what my shop and business life would have been like if only I had engaged a consultant sooner. You see it is easy to confuse confidence in your abilities in servicing vehicles to arrogance that you as an owner are fully equipped to run a shop the first day you open it.
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