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There’s No Such Thing As A Price Shopper

Shop Marketing Pros

We’ll dig into topics like lead quality vs. lead conversion, how your service advisors might be unknowingly costing you business, the difference between perceived and actual appointments, and why the phrase “price shopper” might be more excuse than reality. This episode is sponsored by Shop Boss. Want to revolutionize your marketing?

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Keeping Your Auto Repair Shop Thriving When Things Slow Down

AutoShopOwner

Make sure your payroll software makes things simple and stays compliant. Invest in Team Training and Upskilling Use slower seasons to upskill your technicians and service advisors. Offer Maintenance Specials or Loyalty Programs Encourage customers to come in with limited-time offers, pre-booking incentives, or referral rewards.

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Streamlining and Transparency — The Keys to Success at BMW of El Cajon

AutoSuccess

With technician shortages and fully booked service schedules, anything that can make a dealerships service department run more smoothly is becoming a necessity. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 service advisors.

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Rainy Day Folder

Autoflow

Thats where the Rainy Day Folder , a feature in Autoflows software, can make all the difference. The Power of Proactive Follow-Up Many customers decline recommended services due to budget constraints or time limitations. The Rainy Day Folder empowers your service advisors to: Review past recommendations with ease.

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Creating A Shared Vision For Your Company

Shop Marketing Pros

As I set out on this deep-dive, I thought I would find tons of books, articles, videos, and podcasts on the topic. I found a handful of books on Amazon but most had very few reviews and they were by authors Ive never heard of. Thats not to say they arent great books, I just dont have time to be the guinea pig.

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Autoflow’s Scheduling and Calendar Features Streamline Appointment Booking and Check-In Process

Autoflow

Autoflow’s robust, two-way integration is compatible with the leading shop management software. Additionally, the calendar feature enables service advisors to view appointments, events, and current active jobs.

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An AI Powered CRM for Auto Repair? w/ Kieran O’Brien

Shop Marketing Pros

Obsessive Customer Service (00:13:25)* Kieran talks about the importance of obsessive customer service and recommends the book “Unreasonable Hospitality” for auto repair shop owners. AI and Blue Collar Jobs (00:18:35)* Discusses how AI is not taking over blue collar jobs, but rather replacing desk jobs.