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Serviceadvisors: The key to customer understanding While technicians are essential in identifying issues, the serviceadvisors role is to bridge the gap between the shop and the customer. A rushed or unclear inspection report can leave customers confused about what repairs are necessary.
Why front counter training is just as critical as technician training Jobbers play a crucial role in supporting automotiverepair shops, primarily by providing high-quality auto parts. However, while the importance of training technicians is well understood, one crucial area of training often gets overlooked: Serviceadvisors.
Following are areas that can be explored at the initial point of contact: Offer Previously Recommended Services – At the point of contact (quote, appointment or check-in) previously recommended services should be reviewed with the customer. The Auto Repair Shop Software being used should prompt the serviceadvisor to do this.
Several key factors are driving the auto repair cost increase in 2025: Parts and materials are becoming more expensive due to lingering supply chain challenges. Labor shortages have driven up wages for technicians and serviceadvisors. Are your serviceadvisors trained to sell value, not price?
The podcast interviews successful automotive aftermarket service professional entrepreneurs to discover their business success stories. The show also interviews technicians, shop managers, technicians, coaches, consultants, authors, and leaders from distribution and manufacturing. This isn’t just another interview podcast.
Zach is a serviceadvisor for Wrench. Sam is a ServiceAdvisor with Wrench. Alex is a serviceadvisor on the Wrench team. His coworker that nominated him said: "By the end of every consultation, he's managed to help me and put a smile on my face and the customer's face as well!
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