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Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for autorepair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your autorepair shops community engagement without coming off as self-serving?
From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your autorepair shop. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast. Dont miss this chance to fill your bays and grow your Shop! Build client loyalty.
Every autorepair shop experiences a slowdown now and then. Audit your website, update your Google Business profile, and get active on social media. Whether it’s customer service, new diagnostic tools, or internal systems training, education pays dividends in productivity and customer satisfaction.
Most autorepair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. So why is your social media saying otherwise? Let’s be real. But your shop? It’s not ordinary.
Most autorepair shops’ social media is just… there. You go above and beyond for your clients, deliver craftsmanship that’s worth every dollar, and provide an experience people don’t expect from an auto shop. So why is your social media saying otherwise? Let’s be real. But your shop? It’s not ordinary.
Just mentioning the word in an autorepair shop owners group is enough to start a heated debate. Why AutoRepair Shops Use Couponsand Where They Go Wrong Coupons can absolutely bring people into your shop. Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates.
Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help autorepair shops plan their marketing month-by-month. Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Build client loyalty.
Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. Turn that blog into a video, break it into bite-sized posts for social media, or use it as a topic in your email newsletter. Your job is to educate and build trust, and that starts with the basics.
In this episode of the AutoRepair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing. Air Conditioning Services (00:05:46) Importance of air conditioning services during summer and how to educate customers.
In this episode, theyll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. RepairPal is the key that unlocks more business for your repair shop. Thank you to our friends at RepairPal for providing you this episode.
RepairPal is the key that unlocks more business for your repair shop. App fueled specializes in creating custom apps tailored specifically for autorepair businesses. Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.
It’s a CRM designed for autorepair shops with tools like segmentation, reminders, and even a call center. Repeat Business and Referral Dynamics (00:12:02) Repeat business is rare; referrals and family recommendations are more common in collision repair. This episode is sponsored by Shop Boss. AppFueled makes marketing easy.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. I remember thinking, if I ever open my own shop, one of my main focuses will be creating a program that grows technicians.
We recently worked with a shop that shaved 4 seconds off their site load speed and saw a direct bump in rankings for their city name + “autorepair” keywords. Content That Educates and Converts Think of your website like your best service advisor, the one who explains things clearly, never gets tired, and is always available.
RepairPal will introduce your shop to new customers through repairpal.com, the largest site for autorepair. App Fueled specializes in creating custom apps tailored specifically for autorepair businesses. Learn more at RepairPal.com/shops. Are you ready to convert clients to members? Build client loyalty.
The right autorepair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is AutoRepair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including autorepair shops.
EPISODE: 069 – Marketing AutoRepair to College Students In this episode of the AutoRepair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. Thank you to our friends at RepairPal for this episode. Learn more at RepairPal.com/shops.
It looked into how Gen Z navigates education and career decisions, highlighting the need to overcome stigmas associated with blue-collar careers. The report also highlights the influence of parents, schools and media on Gen Z’s career choices. As the U.S.
Provide a Digital Experience Maintain a professional website and active social media profiles that provide customer testimonials and shows you are active in your community. Take the time to educate customers about their vehicles. Building trust with autorepair shop customers takes time and consistent effort.
There are so many choices today when it comes to marketing your autorepair shop. I see shop owners posting questions in various industry Facebook groups like The AutoRepair Marketing Mastermind, and they’re asking about choosing the right marketing partners. That being said, we always figured it out.
When people want their car fixed, they don’t just go to any autorepair shop. A proven process is the exact way that your team does things at your autorepair shop. So, take the time to think about the autorepair experience you provide your customers. Here’s how that works. What’s a Proven Process?
My thought is the local autorepair shops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” The Buckleys are active on social media and participate in many educational discussions about new and upcoming automotive technology.
Not all autorepair shops are created equal, and some may have practices that may hinder your learning and professional development in the medium to long term. Look for employers who encourage and facilitate ongoing education, certifications, and training.
Running an autorepair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. Social media is a two-way street.
When you think of marketing for your autorepair shop, chances are you’re thinking about running ads on Google or Facebook. Maybe social media or SEO. Retention marketing is the unsung hero of creating raving fans for your autorepair shop. Social Media was created for just what it says in its name: being social.
EPISODE: 117 – Back to School Marketing Panel Join host Kim Walker as she leads a heartwarming and insightful panel discussion with autorepair shop owners who are making a real difference in their communities. Thank you to RepairPal for sponsoring The AutoRepair Marketing Podcast.
As the company’s General Manager, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech autorepair facility for 20+ years. We then post it to all of our social media accounts: Facebook, Instagram, LinkedIn, and Twitter. Hear from Bill about his content marketing strategy.
Transforming Your AutoRepair Business with Expert Strategies The Road to Financial Success In the competitive world of autorepair, achieving financial success requires more than just technical expertise. Understanding where your money is coming from and where it’s going is crucial.
Event will be held September 14th through the 17th in Las Vegas DRIVE is delighted to announce that Babcox Media has been chosen as the Official Media Sponsor for the upcoming DRIVE EXPO, set to take place from September 14-17 at the beautiful Westgate Hotel & Casino in Las Vegas, Nevada.
By educating consumers and offering actionable tips, we hope to prevent unnecessary breakdowns and help families drive confidently all summer long.” We’re excited to partner with AudioCityUSA to bring more visibility to this critical but often neglected safety topic, explains Kathleen Long, Sr.
By educating consumers and offering actionable tips, we hope to prevent unnecessary breakdowns and help families drive confidently all summer long.” We’re excited to partner with AudioCityUSA to bring more visibility to this critical but often neglected safety topic, explains Kathleen Long, Sr.
Yes, especially when it comes to marketing your autorepair shop! 45% of people watch an hour or more of videos on social media per week. Nearly 90% of marketers are satisfied with their social media video marketing ROI. An Overview of Video Marketing in 2022 You’ve probably heard that video is king.
We were autorepair shop owners, not marketers. Social media wasn’t really a thing back then so we didn’t have to worry about that. We weren’t marketers back then, and if you truly do learn from your mistakes, we have one heck of an education! I built my own website back then and I did my own SEO. So What’s The Problem?
” The Women in Auto Care community is dedicated to its mission of engaging, educating, and empowering women within the auto care industry through conferences, networking, scholarships, education, data, awards, and more. They are also equipped to assist with any performance upgrades. in the Top 10 Websites.
I saw this as an opportunity to use these questions to educate drivers/vehicle owners. Here is my approach and I encourage you to use it to educate your customers/community or clients to help people rid themselves of the fear of autorepair. 5 Common AutoRepair Industry Misconceptions I Shared. #1
The Five Most Important KPIs In AutoRepair Hang in there with me. The job of an autorepair shop is to fix cars. A healthy autorepair shop will have a 20% profit margin. Because an autorepair shop is a local business, you want to look at the traffic from your local area.
After all, happy customers are loyal customers, and loyalty is the lifeblood of any successful autorepair business. These thoughtful acts of service show that you genuinely care about their overall experience, not just the repairs. Honesty, after auto mechanic school, builds your reputation within the community.
What once required extensive education to explain the value of going digital is now widely understoodespecially as a younger generation of shop owners steps in to take over family-run businesses. When selecting a DVI provider, its wise to consider the impact on average repair order values and the customer experience.
Michael and his company, Herzberg Smith & Co, are recognized as one of the premier leaders in the autorepair industry and have successfully facilitated boutique advisory specializing in high-performance mergers & acquisition, leadership development, and emergent exit strategies.
But do our potential clients understand our power to take their autorepair shop to the head of the race? When you choose Autoshop, you choose an industry leader in autorepair marketing. 2024 MUSE Gold Website Awards ASi was honored with the prestigious 2024 MUSE Gold Website Award for the design of VL AutoRepair.
APEX, NORTH CAROLINA (March 19, 2025) Westgate High Tech Auto Care, a European autorepair leader in Omaha, NE, is honored to be the recipient of the 2025 VISION Best Website Award. They offer over 100 cutting-edge management, technical, educator, and heavy-duty training courses. in the Top 10 Websites.
” The Blue Ash location was strategically chosen to meet the needs of local body shops and autorepair businesses. TAG Calibrations views its relationship with local body shops and autorepair facilities as more than just business. Education is a cornerstone of TAG Calibrations’ mission.
The tone of the posts is educational and informative, but with a slight sense of urgency […] 10 Mobile Oil Change Video Scripts And Text Overlay In each of these, the business name and the keyword “oil change” are included prominently, and a call to action is included to encourage readers to schedule an oil change.
Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your AutoRepair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. So this one will read a bit differently than my other material. Let’s get started.
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