Shop Marketing Pros

APRIL 24, 2025

Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your auto repair shops community engagement without coming off as self-serving?

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Shop Marketing Pros

FEBRUARY 10, 2025

What Does Concierge Auto Repair Mean? At its heart, concierge auto repair is about making your clients feel taken care of at every step. Its not just about fixing cars; its about creating trust and adding value to customers in ways they dont expect. What Does Concierge Auto Repair Mean?

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Shop Marketing Pros

JANUARY 28, 2025

Attracting new customers is key to growing any auto repair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. Local Service Ads (LSAs) from Google are revolutionizing how local businesses like auto repair shops attract new customers. Heres what you need to know to stay ahead.

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Shop Marketing Pros

DECEMBER 11, 2024

EPISODE: 130 Beyond CRM: Using AppFueled to Redefine Customer Loyalty in Auto Repair When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shops success. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Lets dive in!

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Bolt on Technology

OCTOBER 29, 2024

Control Let’s face it, managing an auto repair shop can sometimes be a hassle: disorganized schedules, miscommunication, and delayed invoicing lead to lost revenue and unhappy clients. It's not just about fixing cars—that’s the easy part! That's where auto repair software comes in, helping you turn chaos into control.

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Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Why Auto Repair Shops Use Couponsand Where They Go Wrong Coupons can absolutely bring people into your shop. If youre new or going through a slow period, they can give your car count a quick boost.

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AutoVitals

OCTOBER 28, 2024

Long-term success in the auto repair business is all about your profit margins. Many shop owners focus solely on increasing car count, but true profitability comes from improving operational efficiency and making strategic business decisions that drive higher revenue per job.

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Shop Marketing Pros

NOVEMBER 25, 2024

Why Video Is a Must for Auto Repair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. That trust is the cornerstone of every successful auto repair shop. It pushed me out of my comfort zone and forced me to create a daily rhythm.

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Auto Service World

APRIL 18, 2024

AutoCate, founded by Stefanie Bruinsma, a University of Waterloo mechanical engineering graduate and mechanic, connects car owners with trusted auto repair experts and educators, … The post New program aims to better educate women about auto repair appeared first on Auto Service World.

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AutoFix

OCTOBER 29, 2024

Running a successful auto repair shop is about more than just fixing cars—it’s about building trust with your customers and creating a positive shop culture. This blog will guide you through essential steps for fostering trust and developing a winning culture in your auto repair shop.

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Auto Service World

JUNE 12, 2025

A new analysis by Auto Trader found that nearly two-thirds of car-related videos on TikTok contain misleading or potentially harmful advice, with car repair and cleaning hacks being the most concerning categories. Despite these concerns, the analysis found that some TikTok content offers helpful information.

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Automotive Training Centre

JANUARY 26, 2024

The automotive industry has rapidly transformed in recent years, with high-tech cars becoming the norm. As cars become more sophisticated, the traditional role of an auto mechanic is evolving, presenting new challenges and opportunities. Auto mechanics may find themselves responsible for updating a vehicle’s software.

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Shop Marketing Pros

MAY 29, 2024

EPISODE: 102 – Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Which one should you choose?

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Automotive Training Centre

JANUARY 30, 2024

As a professional in this field, customers will rely on your skills and expertise to determine whether a car is reparable or should be scrapped. In the same vein, integrating damage analysis best practices into your routine can elevate your damage analysis skills and improve the overall repair process.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. I was great at fixing cars but I knew nothing about running a business. After those 3 podcasts are the rest.

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AutoInc.

MARCH 24, 2025

Some in Congress like to invoke independent auto repair shops to appear on the side of the little guy. They now have an opportunity to support legislation that addresses their data concerns as well as important safety issues for independent repair shops and consumers alike.

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Auto Service World

JUNE 12, 2025

Gen Z is driving a significant shift toward AI agent-powered car buying and maintenance, according to recent research. Car buying Gen Z is more likely than older generations to use AI to research cars and find the best deals. The post How AI drives Gen Z car buying and maintenance appeared first on Auto Service World.

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Business Actualization

AUGUST 5, 2024

Transparency is a cornerstone of trust in any relationship, particularly in the auto repair industry, where customers often feel vulnerable due to a lack of technical knowledge. Digital Vehicle Inspections One of the most effective ways auto repair shops can demonstrate transparency is through digital vehicle inspections.

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Auto Service World

NOVEMBER 14, 2024

What the shop owner who wears multiple hats needs to remember Running an auto repair shop is a complex and demanding task. Leveraging technology In today’s digital age, technology can be a powerful ally for auto repair shops. Running an auto repair shop is demanding — burnout is a real risk.

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Auto Service World

JANUARY 9, 2025

CARS magazine wrapped 2024 by handing out its prestigious Shop of the Year Award to Maidens Family Auto Care. Go here to read the digital copy of CARS December even with Canada Post back to work, were not sure when your hard copy will arrive if it hasn’t already. Not a subscriber?

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Shop Marketing Pros

FEBRUARY 5, 2025

From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your auto repair shop. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Dont miss this chance to fill your bays and grow your Shop!

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AutoShopOwner

OCTOBER 23, 2023

With the average age of cars on the roads these days approaching 13 years, this should give us a big advantage, especially with new-car dealerships. However, I warn shop owners not to get complacent.

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Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. insert sad trombone sound ] So we go from months where everyone is happy, maybe even a little overwhelmed with work, to the following months where people are stressing out and the sky is falling because car count is down.

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Automotive Training Centre

NOVEMBER 20, 2024

Sustainability in Auto Repairs Sustainability is a growing concern across industries, and auto repair is no exception. Mechanics are increasingly adopting eco-friendly practices, such as recycling auto parts, using biodegradable cleaning agents, and reducing auto mechanic waste.

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Auto Service World

MAY 8, 2025

In the world of automotive repair, knowing how to talk to customers can be just as important as knowing how to fix their cars. When you can understand the various personality traits of the consumer, you can better work with clients and effectively communicate with them, said Emily Chung, a former auto repair shop owner.

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CATI

MAY 29, 2025

Hydraulic systems are behind some of the most essential functions in automotive repair, whether lifting a vehicle in the shop or bringing a car to a stop on the highway. As cars have evolved, so have the systems that power them. The post Hydraulic Systems in Auto Repair: Tools and Techniques appeared first on CATI.

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Auto Service World

NOVEMBER 26, 2024

Auto repair and marketing experts observed that the right kind of content needs to be on the right platform. I’m one of those weirdos that has to work on cars all day long, and then watch other people work on cars for some reason when I go home,” Enright joked. “I I don’t know why.

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DRIVE

MAY 5, 2025

Already equipped with a mechanical mind and natural talent for fixing cars, Matt found himself at a crossroads at age 27. Looking for work and knowing he had the skills, he decided to take a leap start working on cars for money. Its not just about fixing cars its about running a business. That experience planted a seed.

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Shop Marketing Pros

APRIL 2, 2025

EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability.

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Auto Service World

NOVEMBER 26, 2024

The study sheds a light on persistent challenges in the auto sector, particularly concerning how women perceive their experiences in car garages. The research also found that 27 per cent of women believe that automotive repair centres treat men and women differently.

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Auto Service World

MARCH 12, 2024

What do some of the top minds in the auto repair space think about the year ahead of us? The latest February issue of CARS magazine features 10 top leaders from the automotive aftermarket sharing their views on what’s going … The post Latest issue of CARS features leading viewpoints appeared first on Auto Service World.

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Business Actualization

MARCH 29, 2024

For local businesses like an auto repair shop, several key aspects of these updates could have a direct impact on their online visibility and search rankings: High-Quality, Relevant Content : Google continues to prioritize high-quality, relevant, and authoritative content.

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Auto Service World

APRIL 8, 2025

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. What role is technology playing in repair shops these days and how can shops use it effectively? Staffing remains another critical challenge.

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Auto Service World

APRIL 15, 2025

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. What role is technology playing in repair shops these days and how can shops use it effectively?

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Auto Service World

MAY 1, 2025

Now, as companies revisit their strategies, CARS magazine spoke with leaders in the auto care sector to review what DEI actually is, what its supposed to be and what it means to this industry. And we have our usual departments, so grab your copy of CARS from your mailbox or head here to read the digital edition.

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Automotive Training Centre

JANUARY 23, 2025

He started by working on cars in his backyard with his father and later moved on to a 32-year career at an independent shop. ATC’s experienced instructors help auto mechanic school graduates grasp auto repair topics. He shared how his decades-long career in the automotive industry shaped his teaching.

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Scotty's Automotive Services

MARCH 9, 2025

Proper maintenance can help prevent breakdowns and keep your car running smoothly during the warmer months. Here are some essential auto repairs to check for as the weather warms up: 1. By staying proactive with these essential auto repairs, you can enjoy a worryfree driving experience as the weather warms up.

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