DRIVE

MAY 5, 2025

Already equipped with a mechanical mind and natural talent for fixing cars, Matt found himself at a crossroads at age 27. Looking for work and knowing he had the skills, he decided to take a leap start working on cars for money. Its not just about fixing cars its about running a business. That experience planted a seed.

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Business Actualization

MARCH 29, 2024

For local businesses like an auto repair shop, several key aspects of these updates could have a direct impact on their online visibility and search rankings: High-Quality, Relevant Content : Google continues to prioritize high-quality, relevant, and authoritative content.

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Auto Service World

MAY 8, 2025

In the world of automotive repair, knowing how to talk to customers can be just as important as knowing how to fix their cars. When you can understand the various personality traits of the consumer, you can better work with clients and effectively communicate with them, said Emily Chung, a former auto repair shop owner.

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AutoShopOwner

OCTOBER 23, 2023

From my sources, and speaking with shop owner friends and clients, most auto repair shops in the northeast are busy. However, car counts continue to slip as more and more motorists are extending their oil change intervals beyond the recommended interval from their repair shop.

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Business Actualization

AUGUST 5, 2024

While perceptions of a lack of transparency can harm trust, both auto repair shops and marketing agencies can take proactive steps to enhance transparency and build stronger relationships with their customers and clients. The customer might mistakenly believe the failure is connected to the repair shop's work on the car.

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Auto Service World

AUGUST 17, 2024

In the realm of auto repair shops, having a strong and distinctive brand is crucial for success. While many shop owners may concentrate on the aspects of their business, overlooking branding can prove to be a costly misstep. A crafted brand enables you to communicate your values, services, and expertise effectively.

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Solera

AUGUST 19, 2024

The right auto repair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is Auto Repair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including auto repair shops.

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Shop Marketing Pros

FEBRUARY 5, 2025

From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your auto repair shop. Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.

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AutoShopOwner

OCTOBER 31, 2024

Way back in the 1980s and 1990s, a general auto repair shop was possible. But back then the dominant cars on the roads were GM, Ford And Chrysler, with a sprinkle of Japanese cars. Today, is it possible to be a general repair shop, and work on all makes, all models?

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Shop Marketing Pros

APRIL 2, 2025

EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.

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Business Actualization

DECEMBER 19, 2022

Part 1: A Fast, Mobile-Friendly Website That Represents Your Brand and Resonates With Your Target Market Good marketing is a tricky and often elusive thing for auto repair shops. For example, if a new customer is looking for a shop to take their car in, you can safely bet they'll search using their phone in most situations.

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Solera

MAY 8, 2023

Our high-powered automotive repair software tools go beyond just simplifying the management of your auto repair shop. Like a Driver Assistant, but for auto repair shops. Identifix Shop Manager enables you to maximize the amount of money made on each vehicle repair. Try a demo today!

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Shop Marketing Pros

MAY 22, 2024

There are so many choices today when it comes to marketing your auto repair shop. I see shop owners posting questions in various industry Facebook groups like The Auto Repair Marketing Mastermind, and they’re asking about choosing the right marketing partners. But there was a learning curve.

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Shop Marketing Pros

JANUARY 28, 2025

Attracting new customers is key to growing any auto repair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. By focusing on proximity, trust, and convenience, LSAs ensure your shop gets noticed by the right people. Heres what you need to know to stay ahead.

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DRIVE

DECEMBER 11, 2024

Its easy to just think and talk about what needs to be done the need to fix things that arent great at your shop a team member who isnt performing to your standardsthe ups and downs of car count. The post Building a Strong Auto Repair Shop Culture: The Power of Celebrating Wins appeared first on DRIVE.

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AutoFix

OCTOBER 29, 2024

Running a successful auto repair shop is about more than just fixing cars—it’s about building trust with your customers and creating a positive shop culture. This blog will guide you through essential steps for fostering trust and developing a winning culture in your auto repair shop.

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Shop Marketing Pros

APRIL 24, 2025

Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your auto repair shops community engagement without coming off as self-serving?

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Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. You can show your expertise, build trust, and deliver outstanding results by defining the exact process you use that makes your shop unique. A proven process is the exact way that your team does things at your auto repair shop.

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Automotive Training Centre

JANUARY 9, 2025

Internet of Things technology enables remote diagnostics, where mechanics can access vehicle data in real time to identify problems without the car ever leaving the owner’s driveway. Enhanced Diagnostics and Remote Access Gone are the days when diagnosing a vehicle issue required guesswork or extensive manual inspections.

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AutoVitals

NOVEMBER 5, 2024

As the cost of cars increases, car owners are prioritizing and investing in vehicle longevity. This rising demand for maintenance and repair services has led auto repair shops to handle more vehicles than ever.

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AutoShopOwner

NOVEMBER 15, 2024

While there are many facets to operating a successful auto repair business, one thing that is common to all is that it needs to be profitable. The fact is that too many auto repair shops struggle financially. Most auto repair shops either have an in-house bookkeeper or an accountant to generate these reports.

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AutoFix

SEPTEMBER 25, 2024

As an auto repair shop owner, determining the right prices for your services can be challenging. The key question you need to ask yourself is, “Are you charging enough in your auto repair shop?” However, pricing is an essential element that needs regular attention.

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Shop Marketing Pros

MARCH 23, 2025

Use real shop photos, not generic stock imagescustomers want to see where theyre bringing their car. Upload real, high-quality photos of your shop, waiting area, and teamcustomers want to see where theyre bringing their car. Auto Repair Social Media: Are You Showing Up? Lets talk about your real storefront.

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Auto Service World

APRIL 15, 2025

CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. What role is technology playing in repair shops these days and how can shops use it effectively?

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Business Actualization

MARCH 29, 2024

For local businesses like an auto repair shop, several key aspects of these updates could have a direct impact on their online visibility and search rankings: High-Quality, Relevant Content : Google continues to prioritize high-quality, relevant, and authoritative content.

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Bolt on Technology

OCTOBER 29, 2024

The Modern Shop Dilemma: Chaos vs. Control Let’s face it, managing an auto repair shop can sometimes be a hassle: disorganized schedules, miscommunication, and delayed invoicing lead to lost revenue and unhappy clients. It's not just about fixing cars—that’s the easy part!

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Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? Should Your Auto Repair Shop Use Coupons?

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Business Actualization

AUGUST 5, 2024

To build and maintain trust, auto repair shops can employ several transparent practices that not only educate customers but also provide them with confidence in the services provided. Digital Vehicle Inspections One of the most effective ways auto repair shops can demonstrate transparency is through digital vehicle inspections.

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AutoFix

MAY 15, 2025

Is growing your auto repair shop harder than ever? Between rising operational costs, changes in consumer behavior, and a surge in competition, many independent auto repair shops are facing real challenges in 2025. Those who fail to evolve risk losing market share, even as demand for repairs grows.

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Autoflow

NOVEMBER 3, 2023

When a customer trusts your shop with their car care, even the little signals you send matters. So, imagine if they get into their car and a grease smear stains their hands or clothes. That makes them question your auto shop quality control measures. And it could cost you their business.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Podcasting can be valuable, but only if it’s done right and aligns with your shop’s goals, capacity, and audience. Sponsoring Your Own Podcast Yes, your shop should sponsor the podcast—just don’t overdo it.

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Shop Marketing Pros

MAY 21, 2025

In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. Sponsorship Mention – App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.

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Autoshop Solutions

JUNE 13, 2025

Why It’s Important to Your Auto Repair Shop The Future of Getting Found Online As an auto repair shop owner, think about how your customers search for your shop or the services you offer online. For instance, if someone asks, “Why is my car making a squealing noise?

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AutoShopOwner

DECEMBER 3, 2023

Techs also need a working knowledge in, electrical, on board computer and driveability issues a wide variety of car makes and models. And what about the training needed and the tools/equipment need to service and repair a wide range of worldwide car models?

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Shop Marketing Pros

MARCH 7, 2025

Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 05/16 & 05/17/2025 Register Now There is no shortage of content to share from an auto repair shop when it comes to helping your customers know you better.

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Mitchell 1

FEBRUARY 13, 2024

Being proactive is just as critical as reactive services when a car rolls into your bay. Auto repair shops can now take a proactive approach to repairs with our recent launch of VOYOLink, a FREE connected car service for Manager SE customers.

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Automotive Training Centre

OCTOBER 6, 2023

As discussed in this blog, graduates can find work in various automotive settings, such as independent auto repair shops, insurance companies, and car dealerships. In a dealership setting, an auto body estimator’s role is to help customers navigate repairs after an accident and appraise vehicles for trade-ins.

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