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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. That meant that I was expected to repair or service nearly anything that rolled into my work bay.

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. It may be the glue that gets these new people to stick with a career in the automotive industry.

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NAPA Recognizes April Mentorship Award Candidates

Tomorrow's Technician

automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. A 35-year veteran of the automotive industry, Chip Broemmer says he has seen the value of investing in the next generation of technicians. Meet our April candidates!

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Invest in Your Employees to Invest in Your Shop

DRIVE

” – Kelsey & Brandan Lancaster, DRIVE client and owners of Performance Automotive Repair Kelsey & Brandan Lancaster of Performance Automotive Repair Your employees are the backbone of your company, they can either make or break your business. It’s as simple as investing in them.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Your billboards talk about your 30 years of service and ASE certifications.