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From the Magazine: The missing link

Auto Service World

A significant part of this support has traditionally been offering technical training for technicians. However, while the importance of training technicians is well understood, one crucial area of training often gets overlooked: Service advisors. Why train service advisors?

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From the Magazine: It’s Your Turn: A new path for automotive technicians

Auto Service World

As a mobile business owner, you’re not just a technician youre also a service advisor, parts technician, payroll manager, ambassador and accountant. Starting and running a mobile business requires more than just technical expertise. The key advantage of running a mobile business is that the revenue goes directly to you.

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Essential Skills Every Automotive Service Advisor Needs to Be Successful

Institute for Automotive Business Excellence

In the ever-evolving automotive industry, the role of a service advisor is both challenging and rewarding. As the bridge between the customer and the service department, a service advisor's ability to communicate effectively, build trust, and manage technical information is crucial.

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Building Trust with Customers: A Service Advisor's Guide

Institute for Automotive Business Excellence

In the bustling world of automotive service, trust is the invisible yet powerful force that fuels lasting relationships between service advisors and their customers. Without it, even the most skilled advisors may struggle to retain customers and secure repeat business.

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Building Trust with Customers: A Service Advisor's Guide

Institute for Automotive Business Excellence

In the bustling world of automotive service, trust is the invisible yet powerful force that fuels lasting relationships between service advisors and their customers. Without it, even the most skilled advisors may struggle to retain customers and secure repeat business.

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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

The training, technical information, and equipment that is required today to be an all-around master-level technician is too overwhelming. From our Top Shop Coaching programs, Pro Service peer groups, and our service advisor Master’s Program, Elite has the business solutions to help you take your company right to the top!

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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. I couldn’t justify writing this article without giving you these KPIs first.