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I wrote a blog about this back in 2019. This blog talks about how we handled the NC State Fair each year, because it hit us hard every time. You need to become an expert at diagnosing your business just like a tech diagnosing a car. But it helps when you know ahead of time what those actions may look like.
The writing projects include blog posts, SEO writing, social media captions, website content, press releases, instruction manuals, landing pages, product descriptions, e-books, email newsletters, and case studies. Tech Support If you are skilled in the auto world, you can provide tech support for remote clients for extra cash.
Check off every necessary repair procedure to: Meet or exceed manufacturer’s guidelines Make structural integrity checks that a tech could easily overlook, like welding and structural repairs. This creates a stronger reputation for your auto repair shop with customers and insurers.
Every minute that a tech spends under the hood or a hoist boosts your profitability. Every time a tech finishes a work order a few minutes earlier, they can tackle the next car. When you think of a tech working well, it doesn’t mean fast and furious. Why look anywhere else when you get great customer service at a great rate?
Now, techs can move onto the next car and generate more profit. For multi-shop owners , you can multiply the savings and wonder why you didn’t switch sooner.
In wrapping up, transforming your shop into a tech haven isn’t rocket science. Let’s roll up our sleeves and make our shops the dream destinations for top-tier techs. From day one, we need to do a better job of highlighting growth opportunities and making them feel like an integral part of the team.
Whether you’re a tech enthusiast looking to experiment with circuit boards or a seasoned professional driving innovation, the process of soldering components onto a printed circuit board (PCB) is a critical step.
Comparatively, digital vehicle inspection software allows a tech to take photos and videos of the car on the hoist. If the driver wasn’t car-savvy, it could take several minutes to show the value of a repair. All this would slow down the workflow in the shop. He or she then shares it seamlessly with all staff and the customer.
Starting techs should make $25 to $35 an hour or $50,000 to $70,000 per year. And your veteran A techs? So, use $10 of your labor rate increase to increase wages and make it financially appealing to join the industry. Bump them up to at least $45 to $65 an hour or $90,000 to $130,000 annually.
Hybrid Skill Sets: Tomorrow’s mechanic will be a blend of the traditional wrench-wielding expert and a tech-savvy professional. Continuous Learners: As tools and vehicles become smarter, mechanics will need to be on a perpetual learning curve, updating their skills to stay relevant.
Like most, I was a tech before becoming a shop owner. To learn more about auto repair shop marketing, we have a wealth of information in our blog , on our “ Free Stuff ” page, and we cover a variety of auto repair-related topics in our podcast, The Auto Repair Marketing Podcast. I was and still am at home under the hood of a car.
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