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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media.

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EV World: Navigating the new path forward

Auto Service World

According to S&P Global Mobilitys end-of-year Canadian Automotive Insights , the countrys ZEV market continued its rapid growth in the fourth quarter, reaching a national penetration rate of 18.9 While thats a drop off from December, it still means there was growth in the market. per cent of new vehicle registrations.

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Tesla's Robotaxis Are Going Poorly

Jalopnik

Its June 26, 2025, and this is The Morning Shift, your daily roundup of the top automotive headlines from around the world, in one place. From Automotive News : A major trade group representing General Motors, Toyota Motor Corp., In response, Chinese automakers are now targeting an often overlooked automotive market: Africa.

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2027 Toyota Corolla Sedan Arrives Swanky & Tech-Savvy Inside-Out, Though Only in CGI 

autoevolution

The Japanese automaker Toyota is currently focusing on some of the early 2026 model year nameplates for the US automotive market, and among them is also the affordable and popular Corolla compact passenger car and crossover SUV. It's only May, but some companies are already preparing to reap goodies for the coming fall season.

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2027 Honda Civic Visits Imagination Land, Feels a Lot More Sustainable Than Current One

autoevolution

The Japanese automaker Honda has a bold outlook for 2024 across the US automotive market, and after the first month of the year, the corner office sales head honchos are already getting the first rewards and pats on the back. The January sales results indicate a 12.7% jump for the namesake brand in America, with more than 84k units.

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Second-Gen 2027 Kia EV6 Isn't Real Yet But Already Decided to Brawl With Tesla Model Y 

autoevolution

The South Korean automaker Kia is one of the most prolific brands across the automotive industry and that's also valid across the all-electric spectrum. Alongside Hyundai, Kia has decided to flood the automotive market with small and expensive, big and small all-electric vehicles to help w. continue reading. )

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2027 Jeep Compass: How Does It Compare With Its Numerous US Compact Crossover SUV Rivals? 

autoevolution

But how will it fare in a sea of rivals since the compact crossover SUV sector is the most disputed segment of the worldwide automotive market? Jeep, as always, is all about adventure, design, capability, and versatility when it comes to signaling the strengths of the all-new 2026 Compass. continue reading. )