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Power said dealers have actually lost ground in some areas, noting the average number of days customers must wait for an appointment is longer than it was from 2018 to 2022 and is only slightly better than in 2023 and 2024. That phenomenon proves true across all service types oilchanges, repair, tires and brakes.
Its not oilchanges. of replacement tires in 2023. As we know, keeping a customer coming back to your service lane is a great customer retention tool. The amount of service work hiding behind those four tires is enormous, including brakes, struts, and tie-rods, to name a few. Tires have become the new oilchange.
As I write this in August 2023, Remarkable Results Radio has published over 1,425 episodes. Owners, ServiceAdvisors, technicians, those who work for companies that serve our industry, investors, and more. Are you tired of trying to attract new clients by offering cheap oilchanges only to never see them again?
As I write this, it’s October 2023. In August 2023, we had more clients than ever touting record months. 2021: October $25,000 November $24,000 December $18,000 2022: October $40,000 November: $37,000 December: $31,000 2023: October $64,000 November: TBD December: TBD If you look at these numbers, you’re having great growth.
In direct mail, you’re promoting an oilchange special. Your billboards talk about your 30 years of service and ASE certifications. The most common phone skills issues we hear when listening to calls include: The serviceadvisor sounds grumpy or hurried when answering the phone. See the bullet point above.
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