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The first investment we made when we opened in 2011 was on a website, as it tells potential clients who we are and what we offer. Once you have an idea of who your ideal client is, you need to decide what advertising channels you will use to get your message to them. Erin Vaughan is the owner of Kinetic Auto Service in Regina.
Long before I owned an auto repair shop, I dreaded when my car broke down for a couple of reasons. I hated being in the dark as to what, if anything, was going on with my car and its unknown status while in the shop. Fast forward to Chris, a new auto repair shop owner, in spring of 2011. At first, I was managing pure chaos.
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