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Revving Up Your Auto Shop Marketing with Programmatic Advertising: A People-Based Approach

Business Actualization

Platforms for Programmatic Ad Placement Programmatic ads are not limited to a single network, like Google Ads or Facebook Ads. They span across 350+ ad networks, including but not limited to major sites like CNN, Spotify, and Hulu.

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SEO and AI, Who Needs It?

AutoSuccess

Performance Max will decide the best place on your site to land paid traffic based on actual performance metrics. It will decide how much to bid on each placement to maximize the impact of your limited budget. Automated ad campaigns will make your ads based on your website, the input.

IT 98
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Jones: Environment is Everything

Ratchet + Wrench

Where we spend our time is relevant to the level of success we can achieve. The best organizations know this and build around their people.

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Knight: Supply-and-Demand Pricing in Auto Collision Repair

Fender Bender

Other industries adjust pricing upward and downward to match demand. Why can't collision repair?

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Guaranteeing Safety with ADAS Calibrations

Fender Bender

Advanced driver assistance systems (ADAS) have become the standard for most vehicles in recent years to help promote safety, yet many drivers still are oblivious to how it affects.

Vehicle 60
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AAPEX Q&A: ACAs Bill Hanvey on the Latest Right to Repair Development and AAPEX

Ratchet + Wrench

A big legislative hurdle was overcome on the final day of a record-breaking conference.

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Knight: Supply-and-Demand Pricing in Auto Collision Repair

Fender Bender

Other industries adjust pricing upward and downward to match demand. Why can't collision repair?