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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

The best social feeds from elite shops feel honest, professional, and deeply rooted in service. Showcase Your Team as Experts People want to know who’s working on their vehicles. Interview your service advisors. Feature your techs. Share a behind-the-scenes moment from a complex job. You’re not trying to go viral.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

The best social feeds from elite shops feel honest, professional, and deeply rooted in service. Showcase Your Team as Experts People want to know who’s working on their vehicles. Interview your service advisors. Feature your techs. Share a behind-the-scenes moment from a complex job. You’re not trying to go viral.

Media 130
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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. Most of our clients have great service advisors who have great phone skills, but we still run into situations where the marketing we’re doing is working but it’s not resulting in enough new work for the shop. He has a point.

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Using Signage to Educate Your Customers

Automotive Management Network

A majority of customer education is the responsibility of the service advisors in your shop. You can help your service advisors do their job, however, by using signage to educate your customers while they are waiting for service. Entertain – Happy customers are more receptive to having work done.