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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your service advisors.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your service advisors.

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Keeping Your Auto Repair Shop Thriving When Things Slow Down

AutoShopOwner

Audit your website, update your Google Business profile, and get active on social media. Invest in Team Training and Upskilling Use slower seasons to upskill your technicians and service advisors. A strong digital presence ensures you’re top of mind when business picks back up.

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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers. A strong service advisor will: Educate customers on additional services.

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NAPA Recognizes July Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. People education future Mentoring NAPA Mentorship Award Shop management tomorrow’s technician Training

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

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NAPA Recognizes July Mentorship Award Candidates

Tomorrow's Technician

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Rochon took mentorship even further by hiring one of the NKC seniors for a full year-long internship at Heartland.