This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your serviceadvisors.
Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your serviceadvisors.
Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong serviceadvisors Your team knows how to turn first-time coupon users into loyal, repeat customers. A strong serviceadvisor will: Educate customers on additional services.
NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” Whether you’re a shop owner, technician, serviceadvisor, counter pro, educator or student, there’s something for everyone. The goal is to promote learning and sharing within the automotive aftermarket.
Buckley is an ASE Certified ServiceAdvisor, Master Tech, and AMI Master – AMAM & AMEV. The Buckleys are active on social media and participate in many educational discussions about new and upcoming automotive technology. Worth area in Midlothian, TX.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.
In our last blog we talked about the importance of customer education. A majority of customer education is the responsibility of the serviceadvisors in your shop. You can help your serviceadvisors do their job, however, by using signage to educate your customers while they are waiting for service.
Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. Most of our clients have great serviceadvisors who have great phone skills, but we still run into situations where the marketing we’re doing is working but it’s not resulting in enough new work for the shop. He has a point.
NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” Whether you’re a shop owner, technician, serviceadvisor, counter pro, educator or student, there’s something for everyone. The goal is to promote learning and sharing within the automotive aftermarket.
Is your team great at providing transparent pricing information and educating customers about their vehicles? Start by informing your managers, serviceadvisors, and technicians about the process. Are your technicians highly trained and certified, equipped with high-tech diagnostic tools, or skilled in advanced troubleshooting?
You’ll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn’t just convenient, it’s essential. Benefits of Online Scheduling for Shops (00:37:45) Online scheduling reduces serviceadvisor stress and increases efficiency.
Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. You need to educate them on taking care of their car.
Hyper-personalized customer engagement Lets face it, most customers dont remember when they last had their brake pads checked and theyre probably ignoring that Service Engine Soon light. Generative AI can keep customers engaged with timely, personalized reminders, service promotions and educational content tailored to their vehicles history.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content