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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your service advisors.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

Most auto repair shops’ social media is just… there. So why is your social media saying otherwise? If you want to be the go-to trusted advisor, the premium brand in your area, and attract clients who value quality over cheap labor, it starts with how you show up online. Interview your service advisors.

Media 130
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Should You Use Coupons in Your Auto Repair Marketing Strategy?

Shop Marketing Pros

Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers. A strong service advisor will: Educate customers on additional services.

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ShopStock Starts Today!

Tomorrow's Technician

NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” Whether you’re a shop owner, technician, service advisor, counter pro, educator or student, there’s something for everyone. The goal is to promote learning and sharing within the automotive aftermarket.

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My Father’s Shop To Award Tools To Schools

Tomorrow's Technician

Buckley is an ASE Certified Service Advisor, Master Tech, and AMI Master – AMAM & AMEV. The Buckleys are active on social media and participate in many educational discussions about new and upcoming automotive technology. Worth area in Midlothian, TX.

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

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Using Signage to Educate Your Customers

Automotive Management Network

In our last blog we talked about the importance of customer education. A majority of customer education is the responsibility of the service advisors in your shop. You can help your service advisors do their job, however, by using signage to educate your customers while they are waiting for service.