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Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 serviceadvisors.
. • CRISP Phone Training for Service Departments: Enroll serviceadvisors in an ongoing certification program designed to enhance their skills in handling service opportunity calls, declined services and overcoming customer objections.
So, as a GM, it’s very important to me that my service manager knows that he is just as important as the person who manages my new and my usedcar inventory. We had an opening for an express serviceadvisor, and almost all the applicants for that position were men.
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