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If you want better team dynamics, the styles you may have been raised with when coming up as a technician wont help you achieve that, said Murray Voth, an automotive aftermarket consultant and coach with RPM Training. If you use fear, you are not going to get the most out of the people that you work with.
Serviceadvisors: The key to customer understanding While technicians are essential in identifying issues, the serviceadvisors role is to bridge the gap between the shop and the customer. Serviceadvisors should take as much time reviewing and presenting the inspection as technicians spend performing it.
Imagine that car belongs to your grandmother, said Alan Beech, an aftermarket coach and consultant with Beech Consulting. Speaking at the Automotive Aftermarket Retailers of Ontario, he challenged shop owners to ensure their staff are talking to their customers in a more simple way. Does she even know where it is on the car?
Speaking to the Automotive Aftermarket Retailers of Ontario, Alan Beech, an aftermarket coach and consultant with Beech Consulting, shared insights on how a strong inspection program can lead to higher average repair orders, increased efficiency, and happier technicians.
According to Murray Voth, an automotive aftermarket coach and consultant with RPM Training, the secret to achieving this lies in understanding the unique expectations of each stakeholder. Delighted customers are very difficult for competitors to take away, He said at this years Automotive Aftermarket Retailers of Ontario training event.
As business evolves, shop members of the Automotive Aftermarket Retailers of Ontario got up close to the latest changes and challenges taking place. 12 kicked off with Alan Beech from Beech Consulting and an occasional contributor to CARS magazine. The three-day event starting on Sept.
There is a profound need for more informed dealership sales and service staff to meet the expectations of EV owners and shoppers, said Greg Gates, chief operating officer at RockED. This collaboration with RockED enables the industry to keep pace with the evolving EV market, stated Stewart Stropp, vice president of automotive retail at J.D.
For serviceadvisors, it might require learning advanced diagnostic technologies if customer communication is their native strength. Sales consultants comfortable with product knowledge practice financial discussions. Serviceadvisors proficient at diagnosis practice empathetic customer communication.
In the dynamic world of automotive retail, continuous learning and skill enhancement are the keystones to success. Essential ServiceAdvisor: A two-day, online, interactive course that imparts key knowledge and skills necessary to surprise and delight your customers during every interaction.
The service department also plays a vital role in supporting F&I, particularly when it comes to claims and warranty services. Serviceadvisors should be well-versed in the details of various service contracts and protection plans offered by the dealership.
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