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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. This is where I take my car.” The best social feeds from elite shops feel honest, professional, and deeply rooted in service. Interview your service advisors. Let’s be real.

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Beyond the Ordinary: Crafting Social Media That Positions Your Auto Shop as Top-Tier

Shop Marketing Pros

You’ve seen it: stock photos, generic car tips, and occasional oil change promos with a design that looks like it was built in 2008. This is where I take my car.” The best social feeds from elite shops feel honest, professional, and deeply rooted in service. Interview your service advisors. Let’s be real.

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Auto Repair Industry Podcast List

Shop Marketing Pros

I was great at fixing cars but I knew nothing about running a business. Podcast Description: Entertaining, empowering and educational automotive news and car culture, featuring guest interviews from all over the world, with host Frank Leutz, shop owner and ASE Certified technician. David and Lucas are real and raw.

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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. You need to ethically make the most of every car that comes through your shop.

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Using Signage to Educate Your Customers

Automotive Management Network

A majority of customer education is the responsibility of the service advisors in your shop. You can help your service advisors do their job, however, by using signage to educate your customers while they are waiting for service. Greater understanding makes it simpler for the customer to approve service work.