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Its a comprehensive reference tool filled with specifications, procedures, and manufacturer-approved techniques that help auto technicians execute repairs with precision and confidence. Unlike generalizedrepair websites or user forums, the service manual contains precise information sourced directly from the vehicle manufacturer.
Think about the companies in your area that have fleets, such as plumbing and HVAC companies, delivery services, rental car agencies, taxi and rideshare services, even police departments. Their vehicles get into accidents just like personal cars do, and when that happens, they need a reliable shop to get them back on the road fast.
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Im not saying to hire a marketing director and pour all of your savings into marketing until you run out or see results, but working with a marketing company or consultant is a huge step in the right direction. Generalrepair shops should spend between 4-5% of revenue generated in marketing.
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