Solera

OCTOBER 15, 2024

Your USP is your secret weapon, giving customers a compelling reason to choose your dealership over your competitors. Whether it’s personalized customer service, unique vehicle offerings, or community involvement, carve out a niche that sets you apart from the more prominent players.

Customer Service 130

Customer Service Automotive Marketing Auto Market Retail 130

Shop Marketing Pros

NOVEMBER 1, 2023

Do you have specific strategies you advise they include in their marketing plan for the upcoming year? Our experience is that money spent online, (Local search, SEO/SEM, PPC and Social Media) has a much higher ROI. But we do recommend some of the more traditional marketing strategies (Radio, TV or Direct Mail) in specific situations.

Media 130

Media Management Automotive Repair Automotive 130

Autoflow

NOVEMBER 16, 2023

Finally, make sure every staff member understands the value of exceptional customer service in generating referrals. Simple acts like explaining why they need certain regular services creates impressions that last. Every day, thousands of potential customers use online marketplaces, such as Craigslist or JustAnswer.com.

Auto Repair 98

Auto Repair Auto Repair Shop Oil Change Automotive 98