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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. That meant that I was expected to repair or service nearly anything that rolled into my work bay.

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Auto Repair Industry Podcast List

Shop Marketing Pros

Podcast Description: Entertaining, empowering and educational automotive news and car culture, featuring guest interviews from all over the world, with host Frank Leutz, shop owner and ASE Certified technician. Owners, Service Advisors, technicians, those who work for companies that serve our industry, investors, and more.

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Making Great First Impressions With Your Auto Repair Shop

Shop Marketing Pros

At the end of this blog, youll find a free PDF checklist to help you audit your shops first impression and start making real improvements today. Your First Impression Starts Online Think about the last time you tried a new restaurant or service business. Auto repair, European specialists, fleet services, etc.)

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How To Grow Auto Repair Business

Autoflow

As a result, service advisors can quickly get updates and share them with clients. They can recommend additional services and explain them with photo evidence to justify the work. Afterward, the tech or a service advisor would have to call and explain to a customer what was wrong.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. The most common phone skills issues we hear when listening to calls include: The service advisor sounds grumpy or hurried when answering the phone. The service advisor doesn’t ask for the appointment. See the bullet point above.