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Preparing for February’s Marketing

Shop Marketing Pros

Incorporating Kindness into Marketing (00:09:51) Encouragement to share acts of kindness on social media to inspire community involvement. National Apprenticeship Week (00:15:07) Highlighting the importance of apprenticeship programs in auto repair for marketing trust.

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The key tool to keep your shop healthy

Auto Service World

There is growing pressure on smaller service shops to adapt and invest in their workforce or face the risk of being acquired by larger players in the industry, he said at last year’s Worldpac Supplier and Training Expo in Nashville during a meeting with media members. Consolidation cant be avoided theres going to be more, Cushing said.

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. In 2019, we created Springfield’s first US Department of Labor Accredited Automotive Apprenticeship Program.

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Trades stigma strong among young workers

Auto Service World

The report also highlights the influence of parents, schools and media on Gen Z’s career choices. Media portrayals also play a role in shaping perceptions, with 35 per cent of respondents saying television shows and movies influence their career interests.

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NAPA Recognizes June Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is recognizing and celebrating the vital role of mentorship in the automotive service industry.

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How To Advance Your Career As A Hybrid And Electric Vehicle Mechanic

Automotive Training Centre

Actively pursuing internships and apprenticeships across a spectrum of vehicle types diversifies your skillset and familiarizes you with the unique challenges each vehicle presents. Join renowned professional organizations, participate in forums, and engage on social media platforms dedicated to hybrid and electric vehicles.

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NAPA Recognizes June Mentorship Award Candidates

Tomorrow's Technician

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.