Shop Marketing Pros
DECEMBER 4, 2024
EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your auto repair shop? National Apprenticeship Week (00:15:07) Highlighting the importance of apprenticeship programs in auto repair for marketing trust.
Tomorrow's Technician
APRIL 29, 2025
Jake Sorensen, Technician McNeil’s Auto Care, Sandy, UT Jake Sorensen Jake Sorensen is the shop manager and diagnostic technician at McNeils Auto Care. Now, all NAPA auto care centers have access to the NAPA Auto Care Apprentice program. Since then, we have sponsored seven apprentice candidates.
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Brake & Front End
MAY 13, 2025
Jake Sorensen, Technician McNeil’s Auto Care, Sandy, UT Jake Sorensen Jake Sorensen is the shop manager and diagnostic technician at McNeils Auto Care. Now, all NAPA auto care centers have access to the NAPA Auto Care Apprentice program. Since then, we have sponsored seven apprentice candidates.
Brake & Front End
JUNE 26, 2025
Roy Niemi, Auto & Body Repair, Haslett, MI Roy Niemi, co-owner of A&D Repair in Michigan, is building more than just a repair business — he’s shaping a future-ready team through a robust, in-house mentorship and apprenticeship program. Nominate A Mentor Now!
Tomorrow's Technician
JUNE 25, 2025
Roy Niemi, Auto & Body Repair, Haslett, MI Roy Niemi, co-owner of A&D Repair in Michigan, is building more than just a repair business — he’s shaping a future-ready team through a robust, in-house mentorship and apprenticeship program. Nominate A Mentor Now!
AutoFix
SEPTEMBER 6, 2023
In the world of automotive repair, where technology is advancing at a rapid pace, it is crucial for independent auto repair shop owners to stay ahead of the curve. The answer might just be closer than you think: establishing an apprenticeship program for your technicians. Why Apprenticeships?
Shop Marketing Pros
JUNE 14, 2023
Alternative paths to success (00:05:21)* The hosts and Kieran discuss the idea that college is not the only path to success and how apprenticeships are viewed differently in Europe. Tenacity and Authenticity (00:11:06)* Kieran’s approach to promoting her product with authenticity and tenacity, without being pushy.
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