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Not-So-Sexy Hot Tactics to Fight Cyber Risk

AutoSuccess

car dealerships fell to 34% in 2021, according to JM&A’s 2022 Ultimate Guide to Dealership Growth. Little of this investment is for training staff on following various regulations governing the dealership’s business. Dealers must train staff on proper email and other data usage hygiene.

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Scout Tells Angry VW Dealers To Go Kick Rocks

Jalopnik

Volkswagen announced plans to bring back the Scout name back in 2022, and late last year, we saw the first vehicles Scout plans to sell the Traveler SUV and Terra pickup truck. We were big fans, the general public were big fans and VW dealers were mad because Scout plans to use a direct-to-consumer sales model, Read more.

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The Gender Pay Gap At Car Dealerships Is Way Worse Than The National Average

Jalopnik

The average American household earned $74,580 in 2022 across all industries, according to U.S. The salary gap between women who work at car dealerships and men who work at franchised car dealerships is approximately one average American household, according to new survey data from Automotive News.… Read more.

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Lincoln Dealers Still Have Over 33,000 Unsold 2022, 2023 Models On Their Lots

Jalopnik

Aside from having just four models to sell, dealers have a bunch of cars from one and two model years ago that they haven’t been able to move. Lincoln dealers have a big problem. As Automotive News reports, this means Lincoln dealers have some of the highest inventory levels in the industry. This also means that there… Read more.

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Stop Scrambling for Used Car Inventory

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It’s no secret that dealers are facing a complex set of challenges when sourcing used car inventory. While supply constraints have been a major focus, it’s also important to consider how demand dynamics are influencing the used car market and complicating dealerships’ ability to source inventory effectively.

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COMMENTARY: From clickstream to showroom — guide to converting online shoppers

Auto Remarketing

For car dealerships, this translates to websites that mirror the positive online shopping experience customers have elsewhere. A dealership’s website is the battleground for converting digital window shoppers into potential buyers. To succeed, traditional relationships must be supplemented with strong digital engagement.

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From Clickstream to Showroom: The Ultimate Guide to Converting Online Shoppers

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A prime example is the 2022 Black Friday/Cyber Monday weekend, seeing sales total $20.43 For car dealerships, this translates to websites that mirror the positive online shopping experience customers have elsewhere. A dealership’s website is the battleground for converting digital window shoppers into potential buyers.