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How to Engage with Digital Natives

AutoSuccess

Many Millennials entered the job market during the 2008 recession, which has shaped them into savvy financial planners. The good news for dealers is 79% of Millennials believe that car ownership is necessary. Regarding car ownership, it’s interesting that 39% of Gen Z aim for a luxury vehicle, not just any vehicle.

Finance 96
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Going Up! Are You Losing a 44% Increase in Sales?

AutoSuccess

Now, car sales have surpassed pre-COVID levels, and marketing budgets are surging as many dealers have realized the bottom is already behind us. Something the automotive SAAR doesn’t capture is the part that used car sales play in your store’s profitability. Conversely, when used prices surge on scarcity, new car sales rise.