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As mentally ambidextrous as I want to think I am, I marvel at the responsibilities dealership general managers carry on their shoulders. So, I ask myself, do the technology solutions GMs buy from us add to their burden? This confidence is critical in two phases of usedcar operations — reconditioning and appraisals.
“All managers across the United States of America share a big fear – we don’t want to make a mistake. This profit per vehicle strategy couldn’t have come at a better time,” said Jared Ricart, president of the Ricart Automotive Group, whose usedcar operation sells 600 to 800 usedcars monthly.
Dealers today enjoy more predictable usedcar results because they leverage strategic reconditioning software’s robust efficiency metrics called time-to-line or T2L, a process we introduced to the market in 2010. The profitability of usedcars has been, until now, primarily determined by demand and availability.
Just as a patient might appear healthy while harboring a hidden illness, a usedcar can look perfectly fine on the surface while concealing costly mechanical problems. Similarly, dealerships can use diagnostic information to prioritize vehicles with more severe issues.
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