Mission Matters, Actions Matter Most
Institute for Automotive Business Excellence
SEPTEMBER 1, 2022
Whether you're Captain Kirk manning the Starship Enterprise or a small business owner trying to create a living, your mission is important. Find out why mission matters and why even the smallest business needs a clear mission and directive: I have been a fan of all things Star Trek since the series began so many years ago. I can remember sitting on the floor in my living room, in front of our very small color tv intently waiting to see what Captain Kirk, Spock, and the crew would have to deal wi
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