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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

The Reality of Modern-Day Automotive Repairs and Service Is it reasonable these days to expect a technician to solve a complicated check engine light problem on Lexus, then jump to an electrical fault on a Volvo, and then analyze a transmission issue on a Dodge diesel pickup truck? We need to define different criteria.

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2025 Proven Marketing Strategies for Auto Repair Shops: Lessons from the Last Quarter

Shop Marketing Pros

Shops that include ASE-certified tech bios, clear author info on blogs, and even a photo of the team on the About page are climbing. Content That Educates and Converts Think of your website like your best service advisor, the one who explains things clearly, never gets tired, and is always available.

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How Oil Changes in Dallas Can Maximize Fuel Efficiency

Driver's Edge

If performed routinely, this vital service is known to promote engine longevity, reliability and improves your vehicle’s performance. Not only do our ASE-certified mechanics perform quality oil change services in Dallas, but we also provide insightful information to help you take the best care of your vehicle.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. Hint: LOTS So you fix cars, but can you fix their BMW’s check engine light? The most common phone skills issues we hear when listening to calls include: The service advisor sounds grumpy or hurried when answering the phone.