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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

Should There Be a Change to ASE Certifications? We also need to consider the standards set by ASE (Automotive Service Excellence). Achieving ASE Master Level status requires passing a series of tests in a particular area of expertise. We need to define different criteria. we’ll call him Pete. View full article

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NAPA Recognizes April Mentorship Award Candidates

Tomorrow's Technician

automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star Technician of the year. He is an ASE World Class Technician with L1, 2, 3 and 4 advanced level certifications.

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star Technician of the year.

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Invest in Your Employees to Invest in Your Shop

DRIVE

Performance Automotive Repair offer and pay for training, as well as paying for ASE certifications. They have also sent their Service Advisors to DRIVE’s Service Advisor School!

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. The most common phone skills issues we hear when listening to calls include: The service advisor sounds grumpy or hurried when answering the phone. The service advisor doesn’t ask for the appointment.