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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

Should There Be a Change to ASE Certifications? We also need to consider the standards set by ASE (Automotive Service Excellence). Achieving ASE Master Level status requires passing a series of tests in a particular area of expertise. We need to define different criteria. View full article

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NAPA Recognizes April Mentorship Award Candidates

Tomorrow's Technician

automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our April candidates! Jake Sorensen, Technician McNeil’s Auto Care, Sandy, UT Jake Sorensen Jake Sorensen is the shop manager and diagnostic technician at McNeils Auto Care.

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NAPA Recognizes April Mentorship Award Candidates

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Meet our April candidates! This a paid position at our shop with an assigned mentor, Broemmer says.

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Invest in Your Employees to Invest in Your Shop

DRIVE

Performance Automotive Repair offer and pay for training, as well as paying for ASE certifications. They have also sent their Service Advisors to DRIVE’s Service Advisor School!

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Your billboards talk about your 30 years of service and ASE certifications. The most common phone skills issues we hear when listening to calls include: The service advisor sounds grumpy or hurried when answering the phone. The service advisor doesn’t ask for the appointment.