Brake & Front End
JANUARY 23, 2025
Now, in 2023, the technician crisis continues to grow. An amazing 74% of automotive businesses currently need at least one technician and are willing to fill the spot with an entry-level tech prospect. The weak 80% manager will waste time and effort trying to find an Easy Button that will magically line A-techs up at his shops door.
Tomorrow's Technician
MARCH 28, 2024
Baldwin, associate professor in the Automotive Technology Department at the Canton Campus of the State University of New York (SUNY) is the latest candidate in the 2023-2024 Instructor of the Year Program. After being permanently hurt being a tech, Baldwin worked at Goodyear as a service manager while working on his Master’s Degree.
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AutoShopOwner
SEPTEMBER 4, 2023
This technician is giving reasons why there is a tech shortage as well as what's prompting him to look at another career choice. This tech's 2 main problem areas are a) the flat rate system and b) warranty work. This is what I call a "feedback video". This video is worth a lot to shop owners. Take a look.
autoevolution
JUNE 10, 2024
In September 2023, Tesla launched the refreshed Model 3 in Europe and Asia, with the US variant landing four months later. After six years on the market, Tesla offered the Model 3 a fresh new face and a tech infusion. After six years on the market, Tesla offered the Model 3 a fresh new face and a tech infusion.
Tomorrow's Technician
FEBRUARY 21, 2024
Why Alejandra was nominated: Alejandra nominated herself for the Techs Rock Awards. She writes, “Thank you for… the opportunity to represent the true spirit of a tech that rocks!” In 2023, Chris didn’t take a vacation or use PTO; the man never missed a shift or was late. GPA and impeccable attendance. [My
Shop Marketing Pros
OCTOBER 27, 2023
As I write this, it’s October 2023. In August 2023, we had more clients than ever touting record months. 2021: October $25,000 November $24,000 December $18,000 2022: October $40,000 November: $37,000 December: $31,000 2023: October $64,000 November: TBD December: TBD If you look at these numbers, you’re having great growth.
Tomorrow's Technician
FEBRUARY 22, 2024
Michael’s instructor at Centura College nominated him for the Techs Rock Awards. Why he wants to be a technician: After a 20+ year career as an electrician, Michael was furloughed in 2023. Within the first three years as a tech, I achieved L1 Master Technician status.
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