Tomorrow's Technician

APRIL 29, 2025

automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake Sorensen, Technician McNeil’s Auto Care, Sandy, UT Jake Sorensen Jake Sorensen is the shop manager and diagnostic technician at McNeils Auto Care. Meet our April candidates!

Apprenticeship

Brake & Front End

MAY 13, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Jake is the 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All Star Technician of the year.

Apprenticeship

DRIVE

DECEMBER 30, 2024

The night sky over Honolulu was pierced by the glow of roaring flames, turning the calm evening of December 3rd, 2024 into a scene of heartbreak as a devastating fire tore through Starkey’s Auto Repair in Honolulu, HI. By morning, the once-thriving repair shop was unrecognizable.

Auto Repair

Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair! There are only bad months in auto repair! Does it represent your auto repair shop well?

Auto Repair