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How to Engage with Digital Natives

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Many Millennials entered the job market during the 2008 recession, which has shaped them into savvy financial planners. Because of their affinity for social media, members of Gen Z are undisputed leaders in their ability to influence consumer trends. This group places a higher value on experiences over saving money.

Finance 96
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Going Up! Are You Losing a 44% Increase in Sales?

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That’s just when all the data points were first available, but it’s really important to zoom out to multiple decades so you can see 2008 and COVID in more context. 2008 hit and set the industry back by 10 years of growth, cutting total sales by over 30%. Second is the free consultation I mentioned above. What does the data show?