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Streamlining and Transparency — The Keys to Success at BMW of El Cajon

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Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 service advisors.

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Ashlee Church: #NotLikeTheOtherGuys

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The Environmental Protection Agency accused Volkswagen of equipping its diesel vehicles with software designed to manipulate emissions tests, and while litigation was pending, Volkswagen dealers had to issue a stop sale on all their TDI vehicles. One of the main reasons we had pursued [Volkswagen] was because of the TDI,” Church says. “You