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Streamlining and Transparency — The Keys to Success at BMW of El Cajon

AutoSuccess

Customer satisfaction is directly related to dealership efficiency, so busy service departments are in need of a one-stop solution to streamline processes and build customer trust. BMW of El Cajon in El Cajon, California, is a mid-size dealership with around 30 technicians and 10 service advisors.

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Unlocking Service Drive Revenue: The Critical Role of Technician Inspections

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Each technician provided a unique inspection report for a used car with worn components, resulting in a staggering lack of uniformity among the reports. This exercise exposed a critical issue inhibiting gross profit growth in our parts and service departments — technicians were not consistently aligning the advisor for success.

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Ashlee Church: #NotLikeTheOtherGuys

AutoSuccess

So, as a GM, it’s very important to me that my service manager knows that he is just as important as the person who manages my new and my used car inventory. We had an opening for an express service advisor, and almost all the applicants for that position were men.