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Survey shows online to in-store transition is crucial to car-buying experience

Auto Remarketing

For dealerships, this means investing in personalization, consistency across platforms and modern marketing systems to create a retail-grade experience that leads to an in-person sale.” About 86% of car shoppers said a visit to the dealership before the purchase is complete is important, and 56% of them called it very important.

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Survey finds disconnect between dealers’ and car buyers’ vision of the future

Auto Remarketing

Car dealers and car buyers both share a strong interest in the future of the auto retail business. One area both dealers and consumers could agree on was the biggest concern in the current auto retail landscape: affordability. It was by far the top choice among car buyers, cited by 64% of them.

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Know Your Cyber Threats

AutoSuccess

At risk is the vast amount of sensitive customer data car dealerships handle, including financial details, personally identifiable information (PII) and vehicle telematics. Last summer, automotive retailers witnessed the attention of malicious actors drawn to their permissive and weak networks.