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Are You Chasing Leads? Or Are You Pursuing Active Buyers?

AutoSuccess

The automotive sales funnel has evolved significantly in recent years, with customers now spending more time researching online before ever setting foot in a dealership or settling on a dealer’s website with intent. It must be combined with human insight and a deep understanding of the local market to be truly effective.

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Twists, Turns and Tariffs

AutoSuccess

Its definitely something for dealers to keep an eye on. automotive market is no stranger to transformation. At the same time, some foreign-based carmakers have begun to pause or slow shipments to the U.S. as they reassess their pricing strategies and production. Todays buyer has options, and theyre doing their homework.

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Cox Automotive’s Q4 dealer survey finds pessimism rampant

Auto Remarketing

The Cox Automotive Dealer Sentiment Index for the fourth quarter of 2023 showed a sharp drop from Q3, which Cox analysts attributed to the ongoing adverse effects of high interest rates and a weakening economy on the automotive market, the two factors cited most by dealers as holding back their business.