Remove Automobile Remove Car Dealership Remove Customer Service
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How to keep your independent car dealership competitive

Solera

Independent car dealerships must remain competitive compared to other independent dealers in their area and large national chains with big budgets, a strong brand identity, and access to a nationwide inventory. It can be tough out there, but many independent dealerships are not only competitive, but they thrive.

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COMMENTARY: AI and auto — perfecting pricing strategies

Auto Remarketing

Auto dealerships are also embracing new AI tools for enhancing customer service and reshaping how they price their vehicles. This serves as a starting point for the ultimate price of the vehicle and can be a negotiating tactic for dealerships. But how does this benefit marketers in the auto industry?