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The Roller Coaster That is Google Ads

Shop Marketing Pros

Troubleshooting Declining Results (00:08:04) Example of troubleshooting an underperforming account and the impact of repeated budget cuts. Impact of Large-Scale Changes in Google Ads (00:05:15) How significant campaign changes trigger the learning phase and temporarily impact performance.

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Why You Need a Proven Process for Your Auto Repair Shop

Shop Marketing Pros

When people want their car fixed, they don’t just go to any auto repair shop. You can show your expertise, build trust, and deliver outstanding results by defining the exact process you use that makes your shop unique. A proven process is the exact way that your team does things at your auto repair shop.

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From the Magazine: Generative AI and the aftermarket

Auto Service World

Solutions for automotive retail and repair are closer than you think Once upon a time, an auto repair shops most advanced technology was a well-worn set of socket wrenches and a grease-stained shop manual. AI can bridge the gap between vague descriptions and precise part numbers. He is based out of Toronto.

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