2019 Automotive Marketing Car 
AutoSuccess
AUGUST 20, 2024
In December, I wrote about how to make wise cuts to your marketing as the market retracted, and that was the right move then. Now, car sales have surpassed pre-COVID levels, and marketing budgets are surging as many dealers have realized the bottom is already behind us. Forecasts are pointing to a rapid climb into 2025.
AutoSuccess
JANUARY 29, 2024
The increase in inventory is expected to lead to higher incentives and discounts; however, we won’t see incentives at the record highs reached in 2019 when discounting exceeded 10% of transaction prices and the new-vehicle market was pushed above 17 million units for a fifth consecutive year according to Kelley Blue Book counts.
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