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In 2013, the shop rebranded as Exclusive Automotive, signifying a fresh chapter while honoring its roots. Just 5 years later, Micah, who had worked in the shop over school breaks as a teenager and trained as a serviceadvisor at Ford, rejoined the team. Workshops have also played a huge role in their success.
Go look at your serviceadvisors and technicians and truly look at how they’re dressed and groomed. Kim and I just recorded a podcast with Michael Doherty , one of my serviceadvisors from when we owned Peak Automotive, and it brought back a lot of memories. Walk out into your parking lot and look around.
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