Autotrader Uncovers Auto Dealer Marketing ROI Gaps
AutoSuccess
JULY 11, 2025
The data appears in the white paper “From Click to Car Sale.” 23% of buyers started their search with a search engine. Autotrader, a Cox Automotive brand, released new findings from Perficient using Clarivoy data. The results highlight major limitations in dealership sales tracking. That’s over 2.5
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