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The Evolution of Customer Experience: Why It Matters for Auto Dealers in the Digital Age

Solera

These touchpoints have dramatically multiplied in recent years, and your customers now expect seamless experiences across your website, social platforms, showroom floor, and service department. These days, says Jenna Smith, Soleras VP of Professional Services, “the digital customer experience is the new showroom.

IT 130
article thumbnail

#1 – The Evolution of Customer Experience: Why It Matters for Auto Dealers in the Digital Age

Solera

These touchpoints have dramatically multiplied in recent years, and your customers now expect seamless experiences across your website, social platforms, showroom floor, and service department. These days, says Jenna Smith, Soleras VP of Professional Services, “the digital customer experience is the new showroom.

IT 130